The daily digest of Twin Cities culture | Secrets of the City

I guess I find most reports on online media interesting, but I thought this MediaPost email was spot on:

by Kory Kredit, Thursday, April 24, 2008

What is the value of an established print media name? Let's take a simple test to find out. Which of these URLs do you recognize?

I opened my electronic correspondence this morning to discover that, scattered among the many missives from such devoted readers as Floyd Whopping Cock, there were a number of notes from acquaintances calling my attention to the fact that in the pages of the Southwest Journal local media rascal David Brauer was weighing in on the future of my employer, Rake Media Worldwide.

There’s an awful lot of talk about the news lately, but not, unfortunately, the sort of constructive conversation that promotes critical thinking and engages people with their neighborhoods, their country, or their world. No, what people are talking about is the media, or, more specifically, and more onerously, the business of media. The Star Tribune is losing readers, pages, and staff.