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Road Rake

Buying Velveeta. Bailing On Volvo.

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With all the carnage being reported about cars these days, I'd like to call your attention to the best ad on TV AND the sorriest car company of late (without good reason). The ad is done by Kraft for Velveeta cheese. I can't seem to track it down, but it shows a Mom in a supermarket cutting stuff in half with a saw. This ad is good. I know good when I see it.

Which is why, sadly, I mourn the sorry state of good car companies like Volvo. Apparently their sales are down 46% this year due to a lack of new models in their line up and the fact they have been on the block for a year or so. There is nothing cheesy about a Volvo. Nor Velveeta for that matter. I hear its mainly made from recycled vegetable oil, which you could easily design a deisel engine to run on.  But no one is buying that either. 

1 Reader Comments

mhansen  url03:33pm
Mar 3

I would love to have a Volvo wagon, but it is a few years down the road for my budget. I wonder if it would smell like cheese if I ran it on Velveeta.

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